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Avant Garde
Avant Garde Fonts and Typefaces
Avant Garde Gothic was created in the late 1960s for a new magazine conceived by the forward-thinking publisher and editor Ralph Ginzburg. The publication was to be called, fittingly, Avant Garde. Herb Lubalin, the magazine’s art director, made several sketches for the logo, but none, fully captured the radical sense that Ginzburg sought.
Finally, Lubalin devised a solution that proved nothing short of historic, typographically speaking. He took gothic caps and altered the angles of the A and V so the V tucked tightly in between the two As of AVANT. The right stem of the second A and the left stem of the N joined forces, and the right stem of the N became part of the T. For GARDE, he layered the circular G with the angular A, and the D and E were combined into a ligature. Every spare molecule of air was sucked out of the letter-spacing until the logo became a dynamic block of angles, lines and curves that still, miraculously, read as Avant Garde. What’s more, it could be moved as a unit around the cover, appearing anywhere the cover design dictated.
There were two original designs of ITC Avant Garde Gothic: one for setting headlines and one for text copy. The differences between the two were subtle, but the display design contained ligatures and alternate characters and the text design did not. When Avant Garde Gothic was turned into a digital font, only the text design was chosen, and the ligatures and alternate characters were not included.
Avant Garde Gothic Pro
Now, OpenType technology has allowed ITC to release a complete version of Avant Garde Gothic, offering the full breadth of Lubalin and Carnase’s design – all the original alternate characters and ligatures, plus many extras. Avant Garde Gothic Pro includes a suite of additional cap and lowercase alternates, new ligatures that were drawn just for this release, and a collection of biform characters (lowercase letters with cap proportions). The original design contained a suite of thirty-three alternate characters and logotypes; the new design more than doubles this number. Best of all, OpenType technology is smart enough to use these characters when and where you direct it to.
In addition to English, the new Avant Garde Gothic Pro fonts support most European and many Central European languages, including Baltic, Turkish, Czech, Hungarian and Polish. Fonts can be purchased individually or as a complete ITC Avant Garde Gothic Family Package.
Avant Garde Downloads
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